Top rankings: Your website will only be used as a featured snippet if it is on the first page of the Google Search results.However, there are certain requirements that will make it more likely that Google will use your website content for the featured snippet. There is no guarantee that your website content will be used for featured snippets. In the USA there are also Answer Boxes on health issues. Answer boxes are sometimes combined with featured snippets. The answers can be opened more and more to narrow down the facts. These boxes help users with concrete questions. The so-called "Answer Boxes" are mainly available in the English Google search. These can be ratings, prices or even dates of events. While featured snippets consist of a search result above the organic search results, rich snippets are traditional organic search hits that are enriched with structured data. While the Featured Snippet consists of text and images obtained from various websites, the data for the Knowledge Graph comes mainly from central databases. It also compiles information about famous personalities.
This was relevant mostly for artists and their works, and sights in cities. The Google Knowledge Graph was introduced with the Hummingbird update. Google obtains the data, for example, from Wikipedia or from its own products such as Google MyBusiness. In it, Google lists all relevant information about famous personalities or companies. Highlighted snippets are not to be confused with the One Box. In February 2018, Google announced in its own blog that featured snippets would consist of several parts in order to offer users an even better search experience. These do not necessarily have to be marked. Table snippets: Here, tables or lists are copied from the target page.Video snippets: If there is a unique answer to the search query in the form of a video, Google uses clips from YouTube or from its own video search to display them as featured snippets.These are often enriched with images that do not have to come from the same page. Snippets in text form: Google extracts relevant text elements from web pages.Google displays three different variants of featured snippets: Google will then remove all rich snippets created with content from this page from the search results. However, you can deactivate highlighted snippets with the line: Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet."
Google gives a clear answer to the question of whether websites are marked in a special way: There is no special data markup for featured snippets, but the technical and content-related prerequisites for the transfer of content elements can be created. The "snippet box" is then generated from text modules and image material, in some cases also with videos. For this, Google uses text elements or images from indexed websites.
When a user asks Google a specific question about a term definition or fact, the search engine tries to deliver a concrete, concise answer with a featured snippet. Featured snippets are a possible solution. traditional web search, is also adapting to this trend. It is an elementary component of mobile search as well as of digital assistants such as Google Home.įor this reason, desktop search, i.e. At the same time, voice search plays an increasingly important role in search engines. Today the simple search engine has become a kind of "answer engine" that can generate a very precise answer to simple questions.
#FEATURED SNIPPETS UPDATE#
Fundamental adaptations of algorithms such as the Hummingbird Update or RankBrain have contributed to this. In recent years, Google has become better at satisfying users' search intentions.
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